Rooted Business

Mastering Negotiation: A Soft Skill for Audience Growth and Personal Success
 
In this episode, I dive into the importance of negotiation as a soft skill, particularly for growing your online audience in 2025. While I am not a professional negotiator, I share valuable insights on negotiating with brands and self-negotiation. Using a definition from ChatGPT, I explain that negotiation involves communication, compromise, and problem-solving to achieve a mutually acceptable outcome. I emphasize the need for honest and fair agreements with brands and highlight the significance of only promoting products that you genuinely love. Additionally, I discuss the role of self-negotiation in overcoming self-sabotage and achieving personal goals. Through examples, I illustrate how to break tasks into smaller steps, reframe self-talk, and envision behaviors that align with desired outcomes. This episode is packed with practical tips to help you negotiate better deals and take consistent action toward your goals.
 
00:00 Introduction to Negotiation as a Soft Skill
00:37 Understanding Negotiation: Definition and Key Concepts
01:25 Common Negotiation Scenarios with Brands
01:58 The Importance of Mutual Benefit in Negotiations
02:12 Personal Experiences and Brand Approaches
03:24 Aligning with Company Goals and Values
05:12 Honesty and Personal Convictions in Promotions
07:53 Self-Negotiation: Overcoming Personal Barriers
11:56 Practical Tips for Self-Negotiation
20:17 Reframing Self-Talk for Better Outcomes
23:06 Conclusion: Taking Action and Seeing Results
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Mastering Active Listening to Grow Your Social Media Audience
 
In this episode, I delve into the crucial skill of active listening, placing it among the top five essential soft skills. Through my in-depth analysis, I explain how active listening goes beyond acknowledging someone's words to really making them feel seen, loved, and heard, especially on social media. I introduce my ACA method (Acknowledge, Compliment, Ask a question) to enhance interaction in DMs. I emphasize the importance of body language, tone, and facial expressions in fostering genuine connections. I encourage listening to a highly valuable podcast episode on active listening and recommend the book 'Cues' for further insights into human behavior and communication. By adopting these practices, you can significantly enrich your audience engagement and influence.
 
00:00 Introduction to Active Listening
00:36 Deep Dive into Active Listening
01:50 The ACA Method for DMs
03:02 Engaging with Your Audience
04:53 Mirroring and Audience Interaction
09:10 Importance of Comments
11:05 Recommended Resources 1
2:16 Conclusion and Final Thoughts
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Mastering Time Management: Discover the Timer Mentality for a Balanced Life
 
In this episode, I delve into the critical difference between stopwatch and timer mentalities when it comes to managing your to-do list and using social media. I share personal insights and practical tips on how shifting your perspective can alleviate anxiety and improve productivity. Learn how managing your time with a relaxed, timer approach can transform how you engage with your tasks and social media, ultimately leading to a more fulfilling and balanced life. I'll also discuss the importance of seeing your contributions as valuable and how connecting with your audience online can open unexpected opportunities in the future. Let's explore how to make time management an emotionally gratifying part of your daily routine.
 
00:00 Introduction: Embracing Your To-Do List
01:35 The Stopwatch vs. Timer Mentality
03:45 Practical Time Management Tips
04:57 Social Media: A Supplemental Community
06:45 Balancing Social Media and Real Life
09:26 Emotional and Psychological Aspects of Time Management
16:34 The Eternal Value of Time Management
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Resolving Inner Conflict in Social Media
 
In this episode, I delve into the concept of conflict resolution, specifically focusing on the inner conflicts we face when posting on social media. Rather than dealing with external disagreements, I discuss how to address personal struggles such as comparison, purpose vs. metrics, and consistency vs. burnout. I share strategies I use, including pausing to reflect, consulting core values, seeking external coaching, listing pros and cons, and taking small steps. It’s all about making thoughtful, values-based decisions that bring peace and confidence, even when facing potential backlash online.
 
00:00 Introduction to Conflict Resolution
01:10 Understanding Inner Conflict
01:47 Common Social Media Conflicts
04:03 Balancing Authenticity and Popularity
07:07 Personal Journey and Values
11:17 Practical Steps for Conflict Resolution
23:24 Encouragement and Final Thoughts
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Embracing Flexibility for Personal and Professional Growth
 
In this episode, LB dives into the importance of adaptability and flexibility in both personal and professional aspects of life. Reflecting on a personal experience at a church event, LB emphasizes the need for managing expectations and being open to unexpected changes. Drawing comparisons with physical therapy and the challenges of growing an online audience, LB highlights how flexibility can lead to resilience, creativity, improved relationships, and mental well-being. Through examples from major companies like Lamborghini, Samsung, and Nintendo, LB illustrates that staying open and adaptable can lead to unforeseen opportunities and growth. By embracing flexibility, listeners can enhance their journeys and achieve greater fulfillment in their endeavors.
 
00:00 Introduction: Embracing Flexibility
00:24 Real-Life Example: Flexibility in Action
02:05 Flexibility in Social Media Growth
03:11 The Pain and Gain of Flexibility
05:39 Adaptability During the Pandemic
07:14 Benefits of Flexibility
10:31 Flexibility and Creativity
14:51 Building Better Relationships Through Flexibility
16:23 Unexpected Opportunities Through Flexibility
20:17 Conclusion: The Ultimate Benefit of Flexibility
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Mastering the Art of Soft Skills for Sustained Success
 
In this episode, I'm thrilled to mentor you on the importance of soft skills, which are crucial for sustaining and growing an audience. While hard skills, such as creating content and business planning, are essential, soft skills like emotional intelligence, patience, and empathy are what provide long-term success. I'll discuss ways to cultivate these soft skills, share personal stories, and provide practical exercises to enhance your emotional intelligence. We'll explore how to handle conflict, improve communication, and build resilience to create a supportive and engaged online community. Don't miss the insights on balancing hard and soft skills for true professional growth!
 
00:00 Introduction to Soft Skills
00:45 Understanding Hard Skills vs. Soft Skills
01:36 The Importance of Soft Skills in Personal and Professional Growth
06:15 Emotional Intelligence: The Core of Soft Skills
08:07 Practical Applications and Personal Stories
12:49 Developing Emotional Intelligence in Relationships
21:52 Conclusion and Homework
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Launching Beef Liver Baby Bites: Behind the Scenes of Turning a Vision into Reality
 
In this episode, I dive deep into the journey of launching Ellbee's Handmade Beef Liver Bites for Kids—from investors and marketing strategies to the unexpected challenges with sourcing and manufacturing. I share detailed insights on managing time, handling growth discomforts, and navigating the emotional rollercoaster of starting a new business. This candid narrative illustrates the practical steps and emotional resilience needed to bring a unique baby food product to market, highlighting the importance of community support, continuous learning, and facing fears head-on.
 
00:00 Introduction and Overview
02:16 The Birth of Baby Bites
03:08 Health Journey and Beef Liver Discovery
06:01 From Idea to Product
13:45 Marketing Strategy
17:48 Challenges with Machines
24:46 Time Management and Daily Routine
27:33 Final Thoughts and Encouragement
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Navigating Life with Personalized Checklists & Maximizing Income Streams
 
In this week's episode, I dive into some key takeaways from our coaching call that I believe will resonate with you as you plan and strategize for the week ahead. First, I discuss the importance of recognizing our unique, individual checklists and not falling into the trap of comparison. I'll share some insights into how different life stages and responsibilities shape our daily tasks. Additionally, I emphasize the idea of embracing both agreement and disagreement with our social media content, understanding that disagreement is a natural and non-negative part of growing an audience. I also encourage you to write things down to activate your brain’s reticular activator and watch how these small steps can lead to significant progress. Another essential point I touch on is differentiating between 'dream streams' of future income and the 'actual streams' we have in the present. By valuing and nurturing these actual streams, we set ourselves up for growth and sustainability. Lastly, I highlight the power of gratitude and being faithful with the little, which ultimately paves the way for greater abundance.
 
00:00 Introduction and Podcast Overview
00:26 Key Takeaways from the Coaching Call
01:21 The Unique Checklist Concept
05:44 Embracing Disagreement on Social Media
08:52 The Power of Writing Things Down
11:42 Streams of Income vs. Dream Streams
19:55 Conclusion and Final Thoughts
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Builder vs. Critic: Embracing Growth and Overcoming Criticism
 
In this episode, I share my personal journey and insights as I navigate the exciting yet challenging process of building something entirely new. I dive deep into the emotional highs and hurdles of entrepreneurship, such as facing budget, product, or sourcing issues, much like encountering 'bad guys' in a video game. I stress the importance of distinguishing between the mindset of a builder and that of a critic—highlighting how criticism often stems from fear, jealousy, or avoidance. I offer practical tips to recognize and shift from a critical mindset to a builder mindset, emphasizing the value of taking small steps, learning as you go, and being authentically committed to your goals. Join me as I discuss how embracing a builder's mindset fosters richer relationships, encourages forward-thinking, and propels positive action.
 
00:00 Introduction: Embracing the Building Journey
00:43 Builders vs. Critics: Understanding the Difference
02:10 Personal Struggles and Self-Reflection
03:33 The Builder's Mindset: Key Characteristics
04:08 Overcoming Fear and Hopelessness
04:46 Practical Steps to Foster a Builder's Mindset
06:33 Real-Life Examples and Encouragement
17:31 Taking Action: Small Steps Towards Big Goals
31:26 Conclusion: Embrace the Messy Creative Process
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***

Investing in Your Future Self Through Genuine Connections
 
In today's short but powerful episode, I share insights on investing in your future self by focusing on building authentic relationships and long-term goals. I recount a heartwarming Zoom call with a 64-year-old grandmother who became a silent investor in my baby snacks business due to the deep connection we've built over six and a half years. I emphasize the importance of long-term thinking and building a digital footprint that will benefit you years down the line. I remind you not to get caught up in short-term gains but to focus on creating valuable content and meaningful connections with your audience. Let's dive into the importance of showing up genuinely on social media, and I close the episode with a prayer for wisdom, opportunities, and the tenacity to think long-term.
 
00:00 Introduction: High-Octane Episode
00:10 A Week of Wild Adventures
00:34 Inspiring Stories of Change
02:39 Silent Investors and Emotional Connections
03:43 Long-Term Vision and Strategy
06:09 The Power of Authentic Connections
10:30 Closing Thoughts and Prayers
 
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator 
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com 
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
 
 
*** This video contains music from Shutterstock, licensed by Splice video editing app. ***